Responsibilities

Brand Strategy & Management 

• Define and evolve Wizz Air’s brand strategy aligned with the company’s vision, mission, and commercial priorities. 
• Develop, maintain, and safeguard brand guidelines across the organization, ensuring consistent application throughout the full customer journey and all communication channels. 
• Lead brand delivery across touchpoints including booking, airport environments, onboard services, digital assets, and post-flight communication. 
• Ensure customer-facing communication reflects Wizz Air’s personality, value proposition, and service principles. 
• Embed customer insights and research into brand strategy and communication planning. 

Marketing Strategy & Execution 

• Develop annual marketing strategies, calendars, and budgets for existing and new markets. 
• Oversee the planning and execution of integrated marketing campaigns to support demand generation, brand awareness, and commercial performance. 
• Manage media, creative, and production agencies across the Wizz Air network, ensuring high-quality output and cost efficiency. 
• Optimize local market campaigns and messaging to reflect cultural, competitive, and customer-specific needs. 
• Engage external partners—airports, tourism boards, and other stakeholders—to secure and effectively deploy joint marketing funds. 
• Ensure all marketing activities are data-driven, measurable, and aligned with commercial performance indicators. 

Customer Insights & Communication Quality 

• Ensure relevant customer insights, research, and data are collected and used to improve marketing relevance and effectiveness. 
• Oversee development of clear, engaging, and consistent content across digital and offline channels. 
• Enhance overall customer experience by ensuring communication is intuitive, timely, and aligned with the end-to-end customer journey. 

Team Leadership & Cross-Functional Collaboration 

• Lead, develop, and inspire the brand & marketing team to deliver efficient, creative, and high-performing execution. 
• Allocate responsibilities to ensure effective regional and local execution. 
• Collaborate closely with the broader Commercial team, Digital, and Operations teams to ensure integrated planning and delivery. 
• Control and optimize costs related to brand, media, advertising, research, and creative production. 
• Build a high-performing marketing organization capable of supporting Wizz Air’s growth and commercial objectives. 

Experience

• Minimum 10 years of experience in marketing and communications, ideally in customer-focused, high-volume, or regulated industries such as aviation, travel, retail, e-commerce, or FMCG. 
• At least 3 years of senior-level experience in marketing strategy, brand leadership, and communication management. 
• Proven experience managing complex campaigns, cross-functional projects, and multi-country operations. 
• Demonstrated track record of leading international teams and managing external agencies. 

Hard skills

• Strong digital marketing capabilities and understanding of multi-channel communication. 
• Proficiency in leveraging customer insights, research, and performance data for strategic decision-making. 
• Experience developing creative platforms and communication frameworks for large-scale brands. 
• Strong understanding of brand building, customer communication, and campaign performance. 

Education

• Completed university or college degree

Language

• Fluency in English (spoken and written)

Skills and competencies

• Strong analytical, strategic thinking, and problem-solving abilities. 
• Ability to prioritize and deliver under pressure in a fast-paced environment. 
• Creative, innovative, and able to challenge conventional thinking. 
• Excellent communication and presentation skills, including the ability to engage senior stakeholders. 
• Dependable, results-oriented, and capable of driving high-quality execution. 
• Inspirational leadership style with the ability to motivate and empower teams.